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Positioning: The Battle For Your Mind

kr. 199,95

Varenummer (SKU): 9780071373586 Kategorier: ,
KØB

Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a “position” in a prospective customer’s mind-one that reflects a company’s own strengths and weaknesses as we

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